The 130th Annual Meeting of APHA |
Sara L Sulzbach, MPH, Commercial Market Strategies, 1001 G. Street, N.W., 400W, Washington, DC 20001-4545, (202) 220-2156, ssulzbach@cmsproject.com and Frank G. Feeley, JD, International Health, Boston University School of Public Health, 715 Albany Street, Talbot Building, Boston, MA 02118.
In many former Soviet countries, the public sector cannot or will not deliver family planning products and services. Also, there is a long history of reliance on abortion to meet family planning objectives. Because of the revenue abortions generate – even in the public sector – and historical concerns about contraceptive safety, health facilities hesitate to introduce more modern family planning methods. Furthermore, a number of countries such as Armenia worry about declining populations, while pro-natalist government influences threaten existing public sector family planning programs. However, it has been documented that people increasingly have to pay for public health services. This shift to payment for health services creates opportunities for greater private sector provision of care, including family planning. In 2001, the author reviewed the private sector family planning market and found that drug sellers stocked a variety of family planning products. Subsequent market segmentation analysis was performed to determine the number of existing and potential contraceptive users who can afford to purchase private products. This analysis is useful for identifying markets that can pay, and are interested in purchasing, private sector contraceptives. It can also estimate the public sector’s burden in meeting contraceptive needs of those unable to purchase in the private market. The author will discuss whether more support should be given to private sector promotion and sales of family planning products in the former Soviet Union, particularly when organized public health systems are unable or unwilling to offer a variety of high quality reproductive health options.
Learning Objectives: By the end of this session, the participant will
Keywords: Public/Private Partnerships, Health Care Reform
Related Web page: www.cmsproject.com
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Commercial Market Strategies
1001 G Street NW, Suite 400
Washington, DC 2001-4545
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: Commercial Market Strategies - employee