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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
Francoise C. Armand, MBA, Commercial Market Strategies, 1001 G Street, N.W., Suite 400W, Washington, DC 20001-4545, (202) 220-2185, farmand@cmsproject.com
In many developing countries, the public sector struggles to keep up with demand for contraceptive products. Population growth and increasing demand aggravate the problem. Encouraging greater commercial sector involvement in contraceptive provision is one proposed solution. Specifically, the commercial sector can complement the public sector by servicing clients with the ability to pay. This would enable the public sector to focus its resources on the most needy clients. This study assesses the impact of USAID-supported interventions on the private sector’s contribution to contraceptive self-reliance in Turkey. Before 1994, USAID was the sole provider of contraceptive commodities to the Turkish government. As part of a phase-out program beginning in 1994, USAID focused on enabling long-term sustainability in family planning and reproductive health. In particular, assuring the Turkish government’s self-reliance in procuring contraceptive commodities became a key objective, leading to unprecedented efforts to achieve cooperation between the public and private sectors. The study analyzes outcomes such as changes in contraceptive supply, sales, and public attitudes towards family planning products. By assessing the impact of social marketing campaigns, public/private partnership, and the private sector’s role in these outcomes, the study identifies areas where USAID private sector interventions have succeeded as well as areas that require furtherwork. These lessons provide valuable insights for efforts to assure contraceptive security in other countries.
Learning Objectives: By the end of this session, participants will be able to
Keywords: Public/Private Partnerships, Sustainability
Related Web page: www.cmsproject.com
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: 1.
Commercial Market Strategies
1001 G Street NW, Suite 400
Washington, DC 2001-4545
2.
SOMARC PROJECT
The Futures Group International
1050 17th Street, NW, Suite 1000
Washington, DC 20036
3.
POLICY Project
The F
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: Employee - Commercial Market Strategies