The 130th Annual Meeting of APHA

Abstract #45792

Christopher Benjamin, JD, MPA¹, Mary E. Clark, M Ed², Gladys Gary Vaughn, PhD³, Joanne Gallivan, MS, RD⁴, and Jane M. Kelly, MD¹. (1) Division of Diabetes Translation, Centers for Disease Control and Prevention, 4770 Buford Hwy., N.E., Mail Stop K-10, Atlanta, GA 30341-3717, (2) National Health Committee, The Links, Inc, PO Box 650074, Sterling, VA 20165, 703-401-6952, cbenjamin@cdc.gov, (3) Families 4-H and Nutrition Unit CSREES, U.S. Department of Agriculture, Mailstop 225, Room 3439, 1400 Independence Ave, Washington, DC 20250, (4) NIDDK, National Institutes of Health, 31 Center Drive, Room 9A04, Bethesda, MD 20892-2560

The National Diabetes Education Program (NDEP) has been working since 1997 through its partnership network to access communities at high risk of diabetes with culturally appropriate messages to improve diabetes outcomes. The African American workgroup of the NDEP has placed a high priority on nutrition and physical activity campaigns both to improve the health of people with diabetes and to promote primary prevention of diabetes in those at risk. Plans are being made to promote messages about diabetes control and prevention through multiple channels: beauty shops, HealthQuest, the faith community, Links, Urban League, Sisters Together and other community-based organizations. Collaborations within NDEP with other workgroups are also important in product development and dissemination plans, e.g. with the NDEP Business and Managed Care workgroup to reach African American businesses. Currently available materials, interventions, media campaigns and plans for future campaigns will be reviewed. The challenges of evaluation in developing process and outcome measures will also be discussed.

Learning Objectives:

• Discuss the approach the NDEP African American workgroup has taken to disseminate materials through organizations that did not previously have a diabetes control focus.
• Identify materials developed by the African American campaign and how to access these products.
• Understand the difference between process and outcome measures and the challenges in evaluating this sort of campaign.

Keywords: African American, Diabetes

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.