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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
Yvette Roubideaux, MD, MPH1, Jane M. Kelly, MD2, Phyllis McGuire2, and Joanne Gallivan, MS, RD3. (1) College of Public Health, University of Arizona, 1601 N. Tucson Blvd, Suite 23A, Tucson, AZ 85716, 520-318-7280, yvetter@u.arizona.edu, (2) Division of Diabetes Translation, Centers for Disease Control and Prevention, 4770 Buford Hwy., N.E., Mail Stop K-10, Atlanta, GA 30341-3717, (3) NIDDK, National Institutes of Health, 31 Center Drive, Room 9A04, Bethesda, MD 20892-2560
An objective of the National Diabetes Education Program, a partnership of federal agencies (the Centers for Disease Control and prevention and the National Institutes of Health) and over 200 public and private organizations, is to increase awareness of the seriousness of diabetes, its risk factors, and potential strategies for prevention of diabetes and its complications. American Indians and Alaska Natives (AI/AN) are a diverse group of tribes with different cultures, history, food and activity traditions. Formative research in directing campaigns for the AI/AN population is critical. As a result of such research, the AI/AN workgroup of the NDEP has developed a campaign focused on reducing risk of diabetes among youth through physical activity. Dissemination of information is challenging as AI/AN groups live in widely separated geographic areas and include both rural and urban populaces, often in resource-poor settings. A media kit developed by the AI/AN workgroup of the NDEP provides tools to support outreach to local communities that want to promote NDEP messages specifically to the AI/AN population. User-friendly materials that can be easily tailored to local needs are key. The media kit available on the NDEP website includes a fact sheet Diabetes in Native Americans, press releases, sample cover letters for print or radio editors, print, radio and video Public Service Announcements, and resource information. Dissemination of the new Youth Campaign includes contacting schools and Indian youth organizations as well as media and health programs. The challenges of evaluating the impact of this campaign will be addressed
Learning Objectives:
Keywords: American Indians, Diabetes
Related Web page: ndep.nih.gov
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: National Diabetes Education Program
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.