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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
Lisa M. Hund, MPH, CHES1, M. Lyndon Haviland, DrPH2, Jane E. Appleyard, MA2, and Matthew C. Farrelly, PhD1. (1) Health, Social, and Economics Research, RTI International, 3040 Cornwallis Road, P.O. Box 12194, Research Triangle Park, NC 27709, (919)485-2637, lisahund@rti.org, (2) Evaluation, American Legacy Foundation, 1001 G Street, NW, Suite 800, Washington, DC 20001
With the aim of reducing smoking during pregnancy, the American Legacy Foundation launched the “Great Start” campaign, the first national media initiative of its kind in the United States. Quitting smoking is one of the most important actions a woman can take to improve the outcome of her pregnancy. Smoking during pregnancy continues to threaten the health of mothers and babies across the nation. It is estimated that 17% of women aged 15 to 44 in the United States smoke during pregnancy, with the highest percentage of smoking (25%) occurring among younger women aged 15 to 25.
This study aims to evaluate the experience of those women who complete the Great Start quitline protocol and assess smoking cessation maintenance rates among pregnant women. Of particular interest is the potential for a high relapse rate among women after giving birth. The study summarizes results collected at three- and six-month follow-up intervals and investigates the relationship between a woman’s current smoking status and several potential mediating factors including confidence in quitting, stress, social support, quality of life perception, and employment status. In addition, the following sociodemographic variables were explored in the analysis: age, educational level, marital status, race/ethnicity, and geographic location.
The results of this study will provide very timely data on smoking and pregnancy from spring 2002.
Learning Objectives:
Keywords: Tobacco Control,