The 130th Annual Meeting of APHA

3003.0: Monday, November 11, 2002 - 9:43 AM

Abstract #47499

Frank questions about warning labels: Do you look at them? Does it matter? Do they help?

Nancy J. Kaufman, RN,, MS1, Brian C Castrucci, BA2, Michelle Larkin, RN, MS1, and Donald Shopland3. (1) The Robert Wood Johnson Foundation, Route 1 and College Road East, Princeton, NJ 08534, (609)243-5971, NKAUFMAN@RWJF.ORG, (2) Department of Sociomedical Sciences, Mailman School of Public Health, 23640 Walden Center Drive, Bonita Springs, FL 34134, (3) Consultant, Consultant, 7206 Peekskill Drive, Frederick, MD 21702

The warning label is present on cigarette packages, at least in part, to educate the consumer as to the risks of cigarette smoking. Once armed with the knowledge of the dangers of cigarette smoking, tobacco control advocated would hope for behavior change. This presentation seeks to answer the questions - Do smokers (adult and youth) look at warning labels, and with what frequency? Do warning labels matter? Can warning labels impact behavior change?

The presentation uses data collected in 2000 from a random sample of 1694 adult smokers and 1694 youth through telephone interviews. The sample was selected to be nationally representative. This presentation will report on the frequency of viewing the warning label, whether labels matter, if respondents believe the message are tailored to them, and if they facilitate behavior change.

Learning Objectives:

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Comparing the Impact of Tobacco Packaging in the US and Canada

The 130th Annual Meeting of APHA