The 130th Annual Meeting of APHA

Abstract #47690

Ruth E. Malone, RN, PhD¹, Valerie B. Yerger, MA, ND¹, Margaret R. Daniel, PhD¹, Joaquin Barnoya, MD, MPH¹, Stanton A Glantz, PhD¹, Elizabeth Smith², Naphtali Offen², Sumita Bhattacharya¹, and Lisa A. Bero, PhD³. (1) Institute for Health Policy Studies, University of California, San Francisco, 3333 California St., Suite 265, San Francisco, CA 94143-0936, (415) 476-3273, rmalone@itsa.ucsf.edu, (2) Social & Behavioral Sciences, University of California, San Francisco, 3333 California St., Suite 455, San Francisco, CA 94143-0936, (3) Institute for Health Policy Studies and Department of Clinical Pharmacy, University of California, San Francisco, 3333 California, Box 0613, San Francisco, CA 94143-0613

The tobacco industry has for many years cultivated relationships with special populations in order to enhance marketing, obstruct effective tobacco control policies, and create and sustain an aura of legitimacy for tobacco companies. In doing so, they have created identities and images that are taken up by and help shape the social positions and practices of particular groups. Deconstructing these identities and images and exposing the deceptions of the industry are critical to empowering communities worldwide to resist tobacco use and promotion. This set of papers based on documents and images created by the tobacco industry will discuss how the industry understands and portrays special populations, addresses resistance from within particular communities, shapes understandings of scientific and policy issues, and targets special communities for both marketing and policy purposes. In addition, we will discuss strategies for making use of this research for tobacco control outreach to special populations. Paper titles (in order of presentation): How the Tobacco Industry Characterizes African Americans as Consumers; Images of African Americans in Tobacco Ads and Packaging, 1865-1930; Taking internal tobacco industry documents to the streets: A focus group study; The Tobacco Industry and Latin America: Building the Latin American ETS Consultants Program; The "Empathy" campaign: The links among tobacco industry advertising, public relations, and community targeting strategies; ACT-UP Boycott of Marlboro Cigarettes and Miller Beer 1990-1991; Efforts Made By The Tobacco Industry To Promote Cigarette Smoking Among People With Cognitive Disabilities. (9 minutes each, 3 mins each for questions).Moderator: Ruth E. Malone, rmalone@itsa.ucsf.edu

Learning Objectives: At the conclusion of this session, participants will

• Discuss how the tobacco industry characterizes special populations as consumers. 2.Recognize and differentiate between industry targeting strategies for different populations.
• Discuss implications of tobacco industry-generated imagery in shaping identities and practices of marginalized groups.
• Describe how the tobacco industry uses scientific research to shape views of tobacco use and tobacco control policy among special populations and internationally. 5.Describe how internal tobacco industry documents may be potentially useful for tobacco control advocacy and outreach with special populations.

Keywords: Tobacco Industry,

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.