The 130th Annual Meeting of APHA

3343.0: Monday, November 11, 2002 - 8:30 PM

Abstract #47690

SESSION ABSTRACT: Identities, images and deceptions: The tobacco industry and special populations

Ruth E. Malone, RN, PhD1, Valerie B. Yerger, MA, ND1, Margaret R. Daniel, PhD1, Joaquin Barnoya, MD, MPH1, Stanton A Glantz, PhD1, Elizabeth Smith2, Naphtali Offen2, Sumita Bhattacharya1, and Lisa A. Bero, PhD3. (1) Institute for Health Policy Studies, University of California, San Francisco, 3333 California St., Suite 265, San Francisco, CA 94143-0936, (415) 476-3273,, (2) Social & Behavioral Sciences, University of California, San Francisco, 3333 California St., Suite 455, San Francisco, CA 94143-0936, (3) Institute for Health Policy Studies and Department of Clinical Pharmacy, University of California, San Francisco, 3333 California, Box 0613, San Francisco, CA 94143-0613

The tobacco industry has for many years cultivated relationships with special populations in order to enhance marketing, obstruct effective tobacco control policies, and create and sustain an aura of legitimacy for tobacco companies. In doing so, they have created identities and images that are taken up by and help shape the social positions and practices of particular groups. Deconstructing these identities and images and exposing the deceptions of the industry are critical to empowering communities worldwide to resist tobacco use and promotion. This set of papers based on documents and images created by the tobacco industry will discuss how the industry understands and portrays special populations, addresses resistance from within particular communities, shapes understandings of scientific and policy issues, and targets special communities for both marketing and policy purposes. In addition, we will discuss strategies for making use of this research for tobacco control outreach to special populations. Paper titles (in order of presentation): How the Tobacco Industry Characterizes African Americans as Consumers; Images of African Americans in Tobacco Ads and Packaging, 1865-1930; Taking internal tobacco industry documents to the streets: A focus group study; The Tobacco Industry and Latin America: Building the Latin American ETS Consultants Program; The "Empathy" campaign: The links among tobacco industry advertising, public relations, and community targeting strategies; ACT-UP Boycott of Marlboro Cigarettes and Miller Beer 1990-1991; Efforts Made By The Tobacco Industry To Promote Cigarette Smoking Among People With Cognitive Disabilities. (9 minutes each, 3 mins each for questions).Moderator: Ruth E. Malone,

Learning Objectives: At the conclusion of this session, participants will

Keywords: Tobacco Industry,

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Identities, Images and Deceptions: The Tobacco Industry and Special Populations

The 130th Annual Meeting of APHA