The 130th Annual Meeting of APHA

Abstract #51922

David Corbin, PhD, School of Health, Physical Education, & Recreation, University of Nebraska at Omaha, 6001 Dodge Street, Omaha, NE 68182-0216, 402-554-3237, dcorbin@unomaha.edu, Rita Parris, Public Health Association of Nebraska, P.O. Box 94813, Lincoln, NE 68509-4813, Patricia Lopez, MSN, RN, Lincoln-Lancaster County Health Department, 3140 N Street, Lincoln, NE 68510, and Jeff Soukup, Tobacco Free Nebraska, Nebraska Health & Human Services, P.O. Box 95044, Liincoln, NE 68509-5044.

In October of 2000, The Public Health Association of Nebraska was awarded a Health Care Cash Fund Grant from the Nebraska Health Care Cash Fund for a project called "Social Change Through Public Health Marketing Strategies."

During the first year, a Stakeholders group consisting of consumers and public health professionals from across Nebraska, met several times to determine the focus and priority public health issues that would be developed. Based upon information and input from the Stakeholders group, a plan was developed by Pickering Creative Group. The "branding" resulted in the slogan: "Public health is your health, too!" Fact sheets, press kits, sample print, billboard, and radio ads are now available online.

Also summarized in this presentation will be the use of Master Tobacco Settlement Agreement funding for public health initiatives in Nebraska from planning to advocacy to policy development through state legislative bills which have had a dramatic impact on public health throughout the state.

Learning Objectives: The participants

• Will be able to understand the steps in developing a social marketing campaign for public health as practiced in Nebraska.
• Will understand the strategies in procuring Master Settlement Agreement funds for health-related and direct public health projects.
• Will be able to describe two tactics used in Nebraska to pass state legislation for funding public health infrastructure.

Keywords: Social Marketing, Advocacy

Related Web page: www.PublicHealthNe.org/SocialMarketing.htm#coodinator

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.