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The 130th Annual Meeting of APHA |
2009.0: Sunday, November 10, 2002 - 10:20 AM
Abstract #52685
Pharmaceutical Company Advertising
Martin T. Donahoe, MD FACP, Center for Ethics in Health Care, Oregon Health and Science University, 3181 SW Sam Jackson Park Road, Portland, OR 97201-3098, N/A, anna.keller@apha.org
Learning Objectives:
- Discuss the costs and benefits (to providers, patients, and drug companies) of various forms of pharmaceutical industry marketing, including advertising and detailing.
- Evaluate data regarding truthfulness in drug ads.
- Identify sources of reliable drug information.
- Explore effective ways to interact with pharmaceutical industry representatives.
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Pharmaceutical Industry: Phacts & Phiction for Public Health Professionals
The 130th Annual Meeting of APHA