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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
5120.0: Wednesday, November 13, 2002: 12:30 PM-2:00 PM | |||
Oral | |||
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| This session focuses on the major public health problem of smoking during pregnancy, and describes new innovative programs that have been developed to reduce tobacco use among the MCH population. A paper on prematurity was also included because smoking is associated with a higher risk of preterm labor. The first presentation, "Access to Smoking Cessation Services During Pregnancy" describes a study of the prevalence of prenatal smoking cessation assistance and the socio-demographic characteristics of women who are more likely to receive assistance. Results from a California survey show that two thirds of pregnant smokers do not receive recommended cessation services. The second presentation, "Oregon's Smoke-Free Mothers and Babies Project" is a description of a quality improvement approach to implementing a quit smoking program in a state health department's case management system. The evaluation framework will be discussed, and preliminary results will be highlighted. The third presentation, "Mom's Quit Connection" describes a community network system for smoking cessation services that was developed out of the Southern New Jersey Perinatal Cooperative. Specific project activities such as support groups, educational programs, and rewards/incentives will be discussed. The fourth presentation, "Elevating Issues of Prematurity in the Public Eye" describes the results of twenty-one focus groups held around the country regarding the issue of prematurity. Results were translated into messages and materials for an upcoming March of Dimes national awareness campaign on prematurity and preterm labor. | |||
| Learning Objectives: I. Identify the problem: Audience members will be able to 1. Recognize that a large proportion of pregnant women may still not have access to recommended smoking cessation services; 2. List five barriers that hinder pregnant women and new mom's efforts to stop smoking; 3. Discuss why prematurity is not perceived as a significant concern among the general public or pregnant women. II. Identify interventions strategies: Audience members will be able to 1. Describe five intervention strategies to engage pregnant and parenting women into the smoking cessation process; 2. Identify three strategies to educate expectant and new mothers about the dangers of smoking and environmental tobacco smoke; 3. Design assessment tools and referral systems to increase access to smoking cessation services; 4. Learn about the systems approach and quality improvement processes used to implement the best practice smoking cessation intervention. III. Identify evaluation strategies and larger program issues: Audience members will be able to 1. Understand the evaluation framework and interpret the preliminary evaluation data for a prenatal smoking cessation program; 2. Describe the issues program planners could encounter in translating qualitative research into communication strategy and campaign materials; 3. Identify the compelling informational and emotional messages that increased the general public's and pregnant women's concern around prematurity. | |||
| See individual abstracts for presenting author's disclosure statement and author's information. | |||
| Catherine Rohweder, MPH Judith Katzburg, PhD Barbara K. Wingrove, MPH | |||
| Lorraine Klerman, DrPH | |||
| Barbara Wingrove, MPH | |||
| Access to smoking cessation services during pregnancy Rhonda H. Sarnoff, DrPH, Gilberto Chavez, MD, MPH | |||
| Oregon's Smoke Free Mothers and Babies Project: Translating Evidence-Based Smoking Cessation Interventions into Practice Catherine L Rohweder, MPH, Cathy L. Melvin, PhD, MPH, Dianne C Barker, MHS, Patricia R. Westling, RNC, MSN | |||
| Mom's Quit Connection: A comprehensive community outreach approach to reduce smoking among pregnant women and new moms Merle J. Weitz, MSW, Judy Donlen, RN, DNSc, JD | |||
| Using research to guide campaign strategy and creative development: Elevating issues of prematurity in the public eye Janis Biermann, MS, Douglas A. Staples, Marion Greenup, MEd, MPH, Colleen Ryan, MA, Holly A. Massett, PhD, Lisa Shusterman, MA | |||
| Organized by: | Maternal and Child Health | ||
| Endorsed by: | Public Health Nursing; School Health Education and Services; Women's Caucus | ||
| CE Credits: | CME, Health Education (CHES), Nursing, Pharmacy, Social Work | ||