The 130th Annual Meeting of APHA

Session: Developing Measures of Exposure to Pro- and Anti-Tobacco Mass Media
3137.0: Monday, November 11, 2002: 12:30 PM-2:00 PM
Oral
Developing Measures of Exposure to Pro- and Anti-Tobacco Mass Media
The session title is "Developing measures of exposure to pro- and anti-tobacco mass media". I hope it will be obvious how to proceed once you make the heading. I'll let you know how it works out.
Learning Objectives: See individual abstracts
See individual abstracts for presenting author's disclosure statement and author's information.
Organizer(s):Lois Biener, PHD
Moderator(s):Robert E. Vollinger, MSPH
12:30 PMDeveloping measures of exposure to pro- and anti- tobacco mass media (SESSION ABSTRACT)
Robert E. Vollinger, MSPH, Lois Biener, PHD, Melanie Wakefield, PhD, James D. Sargent, MD, Charles King, JD, PhD
12:31 PMTelevision viewing patterns and youths' exposure to anti-tobacco television advertisements
Lois Biener, PHD
12:48 PMMeasurement of youth exposure to television anti-smoking advertising
Melanie Wakefield, PhD, George Balch, DrPH, Sherry Emery, PhD, Yvonne Terry-McElrath, MSA, Glen Sczczypka, Erin Ruel, MA, Brian Flay, DPhil, Frank Chaloupka, PhD
1:06 PMAssessing and modifying adolescentsí exposure to movie smoking
James D. Sargent, MD
1:24 PMMeasuring youth exposure to cigarette advertising in magazines
Charles King III, JD, PhD
1:42 PMDiscussion
Organized by:Alcohol, Tobacco, and Other Drugs
Endorsed by:Public Health Education and Health Promotion; School Health Education and Services
CE Credits:CME, Health Education (CHES), Nursing, Pharmacy, Social Work

The 130th Annual Meeting of APHA