The 130th Annual Meeting of APHA

Session: Putting the Public Back in Public Health Through Social Marketing Approaches
3063.0: Monday, November 11, 2002: 8:30 AM-10:00 AM
Oral
Putting the Public Back in Public Health Through Social Marketing Approaches
This sessions describes the use of social marketing strategies to involve the public and consumers in health promotion and disease prevention interventions. These interventions address a myriad of public health issues including consumer decision making, child abuse prevention and folic acid intake.
Learning Objectives: Refer to the individual abstracts for learning objectives
See individual abstracts for presenting author's disclosure statement and author's information.
Presider(s):Angela Mickalide, PhD, CHES
8:30 AMCan social marketing be used to prevent child sexual abuse: Involving public, private and community partners to evaluate effectiveness
Joan L. Tabachnick, MBA, Judy Berkowitz, PhD, Eben Ingram, PhD, Tom Chapel, PhD, Angela Banks, MPH, Amy E. Chadwick, MA, Evan Smith, MSW
8:50 AMDesigning a national communication campaign about nursing home quality
Fiona D Smith, MPH, Keith Cherry, PhD, Annette Lang, MPA, William Rollow, MD, MPH, Charlotte Chang
9:10 AMPutting the public consumer into health education and promotion
Peter C. Olden, PhD
9:30 AMRecurrence Prevention Program: A social marketing approach
Adriane K. Griffen, MPH, CHES
Organized by:Public Health Education and Health Promotion
CE Credits:CME, Chiropractic, Health Education (CHES), Nursing, Pharmacy, Social Work

The 130th Annual Meeting of APHA