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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
4298.0: Tuesday, November 12, 2002: 4:30 PM-6:00 PM | |||
Oral | |||
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| This session examines the contrast associated with knowing one's audience. Two presentations will discuss processes used in health education and health promotion to gaining insight into the audience of need and the other two discuss the same principle from a different context - the media's selection of the audience of need. | |||
| Learning Objectives: Refer to the individual abstracts for learning objectives | |||
| See individual abstracts for presenting author's disclosure statement and author's information. | |||
| Susan Radius | |||
| Audience segmentation based on stages of change and geographic analysis William Burns Rogers, MPH, Celia O. Larson, PhD, Christina Mushi, MPH | |||
| Evaluation of the CDC Resource Book for TV Writers and Producers Kathryn E. Wilson, MPH, CHES | |||
| Withdrawn -- Media consumption of health news in locally-available media Anthony P. Hurst, PhD, Charlene Caburnay, MPH, Matthew W. Kreuter, PhD, MPH, Douglas Luke, PhD | |||
| Need assessment -- getting to know your audience Rosemary Janiszewski, MS, CHES, Karen Silver, MPH | |||
| Organized by: | Public Health Education and Health Promotion | ||
| Endorsed by: | School Health Education and Services | ||
| CE Credits: | Health Education (CHES), Nursing, Pharmacy, Social Work | ||