The 130th Annual Meeting of APHA

Session: Developing Quality Public Health Materials: Examples and Advice from the Section Award Winners
4224.0: Tuesday, November 12, 2002: 2:30 PM-4:00 PM
Oral
Developing Quality Public Health Materials: Examples and Advice from the Section Award Winners
Public health materials are often central components in health education, promotion, and communication interventions. However, it is extremely challenging to develop and disseminate high-quality, innovative materials that are founded on formative research and psychosocial theory, appropriate in content and purpose for the intended target audience, and are appropriately evaluated both formatively and summatively. To promote high-quality materials, and to recognize the professionals who create them, the Public Health Education and Health Promotion Section of the American Public Health Association conducts an annual Public Health Materials Contest. Entries are reviewed by expert judges and are divided into four categories: print materials, promotional materials, audio/video materials, and electronic materials. This session will feature the award winners from this year's contest who will present their winning material and discuss its development, share lessons and experiences, and participate in discussion with the other presenters and the audience.
Learning Objectives: At the conclusion of the session, the participants will be able to: (1) Describe the importance of high-quality materials in public health interventions; (2) Identify important aspects of developing and evaluating high-quality materials; and, (3) Apply lessons learned from the award winning materials and their creators to one's own public health research and practice.
See individual abstracts for presenting author's disclosure statement and author's information.
Organizer(s):Alexandra Evans, PhD, MPH
Presider(s):Michelle Chuk, MPH
2:30 PMIntroductory Remarks
2:40 PMElectronic materials: National bone health campaign's powerful bones, powerful girls website
Judith A. McDivitt, PhD, Nicole Angelique Kerr, MPH, RD, Colleen Ryan, MA, Leslie Brenowitz, Debbie Lurie, MS, RD, Kate Springer, Melissa Klein, MPH, Ken Buraker, Jeremy Lind
2:55 PMAudio/visual materials: You've got a friend
Kristen D Holtz, PhD, Amanda Ziegert, BS, Christine Zeiler, MS, Shana Brown, MPH
3:10 PMPrint materials: Calenturas
Lanya Shapiro, MSW, MPH, Yecenia Polanco
3:25 PMPromotional materials: "You make a difference" health communications project
Cindy Diggs, Elizabeth Brown
3:40 PMAward Presentation and Discussion
Organized by:Public Health Education and Health Promotion
CE Credits:Nursing, Pharmacy, Social Work

The 130th Annual Meeting of APHA