3004.0: Monday, November 11, 2002: 8:30 AM-10:00 AM |
Oral |
Outcomes from the National Youth Anti-Drug Media Campaign |
|
| Media campaigns have long been a core element of drug prevention. The National Youth Anti-Drug Media Campaign, an unprecedented public investment in prevention, is a five-year, multifaceted social marketing program designed to reduce drug use by youth, involving paid media advertising, public information, interactive web content, entertainment industry outreach, and partnerships with non-profit organizations and business. Guided by experts from public health, mass media, and youth behavior change, the campaign employs formative, process, and outcome evaluation, results of which influence the course of the campaign. Results to date are encouraging. This session will describe the campaign and review evaluation results and how they are being incorporated into forward planning. |
| Learning Objectives: Media campaigns have long been a core element of drug prevention. The National Youth Anti-Drug Media Campaign, an unprecedented public investment in prevention, is a five-year, multifaceted social marketing program designed to reduce drug use by youth, involving paid media advertising, public information, interactive web content, entertainment industry outreach, and partnerships with non-profit organizations and business. Guided by experts from public health, mass media, and youth behavior change, the campaign employs formative, process, and outcome evaluation, results of which influence the course of the campaign. Results to date are encouraging. This session will describe the campaign and review evaluation results and how they are being incorporated into forward planning. |
| See individual abstracts for presenting author's disclosure statement and author's information. |
| Organizer(s): | John A. Noble, MPH |
| Moderator(s): | Robert W. Denniston, MA |
| 8:30 AM | | Panelist: John Worden, PhD, Chair, Behavior Change Expert Panel, University of Vermont
|
| 8:50 AM | | Panelist: Robert Hornik, PhD, Principal Evaluator, Annenberg School of Communication, University of Pennsylvania
|
| 9:10 AM | | Panelist: SandraWills Hannon, PhD, Member, Behavior Change Expert Panel, Fleishman Hillard, Inc.
|
| Organized by: | Alcohol, Tobacco, and Other Drugs |
| Endorsed by: | Community Health Planning and Policy Development; Public Health Education and Health Promotion; School Health Education and Services |
| CE Credits: | CME, Health Education (CHES), Nursing, Pharmacy, Social Work |
