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The 130th Annual Meeting of APHA |
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The 130th Annual Meeting of APHA |
4294.0: Tuesday, November 12, 2002: 4:30 PM-6:00 PM | |||
Oral | |||
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| Qualitative research approaches are used to understand the deep, broad-ranging, experiential, intuitive insights and feelings that a target audience has about a particular concept, product, or service. They are being increasingly used in health communication research. The presenters of this session will provide an overview of qualitative research approaches and discuss studies, which illustrate the variety of qualitative tools available to explore health communication questions. | |||
| Learning Objectives: At the conclusion of this session, participants will be able to (1) discuss the different qualitative research approaches, and (2) describe how to use results from qualitative studies in the development of materials and program targeted to specific audiences. | |||
| See individual abstracts for presenting author's disclosure statement and author's information. | |||
| LaChenna Cromer | |||
| Virginia Sublet, PhD, RPh | |||
| Focus groups: To use or not to use, that is the question Virginia Sublet, PhD, RPh | |||
| Withdrawn -- Qualitative approaches to health communication research Virginia Sublet, PhD, RPh | |||
| Building products for health care providers: A market approach Janna H. Brooks, MA, Virginia Sublet, PhD, RPh | |||
| Developing communication channels to prevent noise-induced hearing loss Max Lum, MPA, EdD, Virginia Sublet, PhD, RPh | |||
| Obesity prevention through parenting strategies Nicole Angelique Kerr, MPH, RD, Robin Hamre, RD, MPH, William H. Dietz, MD | |||
| Organized by: | Public Health Education and Health Promotion | ||
| CE Credits: | Chiropractic, Health Education (CHES), Nursing, Pharmacy, Social Work | ||