 |
The 130th Annual Meeting of APHA |
|
The 130th Annual Meeting of APHA |
4223.0: Tuesday, November 12, 2002: 2:30 PM-4:00 PM | |||
Oral | |||
| |||
| At the conclusion of this session, participants will be introduced to “tools” they can use in developing their health communication programs and messages. | |||
| Learning Objectives: Refer to the individual abstracts for learning objectives | |||
| See individual abstracts for presenting author's disclosure statement and author's information. | |||
| Rebecca S. Imes | |||
| CDCynergy: A social marketer's tool for developing and evaluating health communication programs C. Michael Newton-Ward, MSW, MPH, Christopher H. Cooke, MA, MS, Christine Prue, MSPH, PhD | |||
| Competing for consumer attention: The role of market research in mass media health promotion campaigns Anand Verdhan Sinha, Ruth Berg | |||
| Formative research in the real world: Developing consumer-driven messages for public health Tami Bradley, MA, Vera Bothner | |||
| Withdrawn -- Information as medicine: Can health communication messages be designed to activate placebo effects? Thomas Gordon, PhD | |||
| Quantitative evaluation of audience segmentation plans for health communication William E. Pollard, PhD | |||
| Organized by: | Public Health Education and Health Promotion | ||
| Endorsed by: | Community Health Planning and Policy Development; Gerontological Health; Public Health Nursing; School Health Education and Services | ||
| CE Credits: | CME, Health Education (CHES), Nursing, Pharmacy, Social Work | ||