The 131st Annual Meeting (November 15-19, 2003) of APHA

The 131st Annual Meeting (November 15-19, 2003) of APHA

4118.0: Tuesday, November 18, 2003 - Board 3

Abstract #56470

Developing a teen pregnancy prevention targeted to African American females using the preceed/procede theory of health education and cultivation theory of media studies

Kendra A J Williams, MA, Center for Health Services Research and Policy, The George Washington University, 2021 K Street NW, Suite 800, Washington, DC 20006, 202-530-2321, kajw@gwu.edu

This paper argues that health educators should not try to compete with the effects of mass media but instead attempt to understand what impact heavy TV viewing, specifically that of rap music videos, may have on adolescent females and how to create health intervention strategies that allow for the influence of the media. It will use the cultivation theory of media effects (the idea that television creates an artificial world with different norms and standards that heavy viewers come to see as reality) to illustrate how many of the norms for women pictured in music videos differ from the norms for men and the necessity of creating gender specific campaigns.

Learning Objectives:

Keywords: Media, Teen Pregnancy Prevention

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Social Capital and Its Relationship to an Individual's Health Status

The 131st Annual Meeting (November 15-19, 2003) of APHA