 | The 131st Annual Meeting (November 15-19, 2003) of APHA |
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| The 131st Annual Meeting (November 15-19, 2003) of APHA |
Eun-Jin Choi, Health Promotion Development Center, Korea Institute for Health and Social Affairs, San 42-14, Bulgwang-Dong, Eunpyoung-Gu, Seoul, 122-705, South Korea, 82-2-380-8249, eunjin@kihasa.re.kr, Ji Hye Choi, Ewha Womans University Graduage school, 11-1, Daehyun-dong, Sudaemoon-gu, Seoul, 120-170, South Korea, Myung Kim, Ewha Womans University Graduate school, 11-1, Daehyun-dong, Sudaemoon-gu, Seoul, 120-170, South Korea, and Hye Kyeong Kim, Department of Health Management, Hyupsung University, #14, Sang-ri, Bongdam-eup, Hwasung-si, Gyeonggi-do, South Korea.
This study was to evaluate the effectiveness of anti-smoking video-and discussion-based educational method for high school students living in an urban area, South Korea. Study subjects were composed of three co-ed groups; 1) a video-and-discussion group (161 subjects), 2) a lecture only group (149 subjects), and 3) a control group (162 subjects). The intervention was conducted in the fall of 2002. The video program, developed by a governmental health promotion organization, involved interviews with popular young TV stars and high school students. The data were collected to assess knowledge, attitude, and intention of smoking. Pre- and post-tests were administered at the time of the intervention and 4 weeks after the intervention. After the intervention, the mean score of negative attitude toward smoking in the first experimental group increased by 12.1%, which was significantly higher than the score of the second experimental group and the score of the control group. Knowledge increase for the first experimental group was 23.0%, which was higher than other related study results in Korea. Smoking students' intention of quitting smoking increased significantly by 8.2% after the intervention. But they did not show significant difference in the after-4-week survey. For smoking students, negative attitude toward smoking and intention of quitting were significantly negatively correlated. Knowledge and negative attitude were significantly negatively correlated for non-smoking students. The educational video was effective in changing attitudes and intentions in addition to increasing knowledge. Participation of popular TV actors/actresses was an effective measure in developing smoking prevention/cessation video for Korean youth.
Learning Objectives:
Keywords: Adolescents, Smoking
Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Korea Institute for Health and Social Affairs
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Handout (.ppt format, 1013.5 kb)