The 131st Annual Meeting (November 15-19, 2003) of APHA

The 131st Annual Meeting (November 15-19, 2003) of APHA

3386.0: Monday, November 17, 2003 - 9:15 PM

Abstract #68656

Media advocacy and community organizing at four A Matter Of Degree (AMOD) sites

Barbara E. Ryan, The Silver Gate Group, Prevention File: Alcohol, Tobacco, and Other Drugs, 3437 Goldfinch Street, San Diego, CA 92103, 619/294-3319,

Media advocacy and community organizing at four AMOD sites

AMOD provided intensive support to four campus/community coalitions through a community organizing and communication Advocacy Initiative designed to help the public make the connection between high-risk drinking, its second-hand effects, and those factors in the environment – particularly public policy - that contribute to or resolve problems. The Initiative focused on community organizing and media advocacy to generate support for research-based policy solutions. Each site developed planning, communications, organizing and advocacy skills needed to build support for new public policies and ongoing public involvement in addressing community alcohol problems. Each site developed a strategic advocacy plan and implemented it to the successful attainment of their policy and media goals. This presentation recounts from interviews and observations the experiences of the following campus-community policy change collaborations: University of Delaware--The City of Newark, Delaware University of Iowa--The City of Ames, Iowa University of Nebraska-Lincoln—The City of Lincoln, Nebraska University of Vermont—The City of Burlington, Vermont

Learning Objectives:

Keywords: College Students, Alcohol Problems

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Media and Policy Advocacy in College Communities

The 131st Annual Meeting (November 15-19, 2003) of APHA