The 131st Annual Meeting (November 15-19, 2003) of APHA

Abstract #74889

David Smith, GMMB, 1010 Wisconsin Ave., NW, Suite 800, Washington, DC 20007, 202-338-7800, info@gmmb.com

The public in a democracy are faced with the need to form positions and opinions on a wide range of issues, among which are access to healthcare. There is increasing knowledge about the techniques for analyzing the public’s opinions about major issues and for helping them to understand the options around each issue.

Learning Objectives:

• Understand approaches to developing messages to the public that will help them understand major social issues that affect large numbers of individuals and to assist them in recognizing the options towards resolving some of these issues.

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.