Session: Multicultural audiences and health messages in TV storylines: Developing outreach and measuring impact
3375.0: Monday, November 17, 2003: 4:30 PM-6:00 PM
Oral
Multicultural audiences and health messages in TV storylines: Developing outreach and measuring impact
Learning Objectives: Refer to the individual abstracts for learning objectives
See individual abstracts for presenting author's disclosure statement and author's information.
Presider(s):Vivian Chavez, DrPH
4:30 PMAn analysis of health content in popular television shows – TV monitoring project
Sheila Murphy, PhD, Michael J Cody, PhD, Heather Burkett, MA candidate, Amanda Shaivitz, MPH, Grace Huang, MPH, Vicki Beck, MS
4:45 PMMulticultural audiences and health messages in TV storylines: Developing outreach and measuring impact
Vicki Beck, MS
5:00 PMBriefing prime time TV writers on high priority minority health issues
Diana Bontá, RN, DrPH, Vicki Beck, MS, Amanda Shaivitz, MPH, Ken August, BA
5:15 PMSpanish language TV viewers and health information: Partnering with public health to educate about breast cancer
Millie Carrasquillo, Michelle Pearson, Thomas W. Valente, PhD, Linda Slan, MS, Vicki Beck, MS, Grace Huang, MPH, Holley Wilkin, PhD candidate
5:30 PMReaching out to multicultural audiences through entertainment media
Vicki Beck, MS, Amanda Shaivitz, MPH, Grace Huang, MPH, William E. Pollard, PhD, Trevor J. Johnson, MPH candidate2
Organized by:Public Health Education and Health Promotion
Endorsed by:American Indian, Alaska Native and Native Hawaiian Caucus; Community Health Planning and Policy Development
CE Credits:CME, Health Education (CHES), Nursing, Pharmacy

The 131st Annual Meeting (November 15-19, 2003) of APHA