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Electronic dissemination of health promotion materials: Does it work?

Dahlia F. Kupfer, MPP, MPH, CHDD, University of Washington, Box 357920, Seattle, WA 98195-7920, 206-543-1026, dkupfer@u.washington.edu, Denise Farrand, MPA, CHILD Profile, Public Health-Seattle and King County, 900 3rd Avenue, Suite 900, Seattle, WA 98104, and Janna Bardi, MPH, MCH, Washington State Department of Health, Box 47880, Olympia, WA 98504.

Background: CHILD Profile is the Washington State Health Promotion System and Immunization Registry for all parents of children from birth to age six. The health promotion component, using birth certificate data entered into and maintained in the registry, consists of seventeen mailed well-child checkup and immunization reminders and other health and safety information. As demand for electronic information increases, a pilot was developed to examine the feasibility and interest in electronic dissemination of these materials.

Objective: To test and evaluate the uptake, use and cost-effectiveness of the electronic dissemination of health education materials. To determine whether electronic dissemination replaces mailed materials for interested population.

Methodology: In pilot first phase, email reminders sent to a small sample of self-selected parents directing them to website materials. Second phase included postcard to all Washington State families inviting them to participate via an electronic form. Once registered, parents receive health promotion information on-line. Participants also were asked to complete on-line surveys describing satisfaction and use. Cost analysis and effectiveness monitored over time.

Results: Preliminary results show electronic dissemination of health education materials may be effective means of communicating with families. Specifically: 46% said having the information electronically made it more useful; 85% said they would prefer getting the information electronically. May increase likelihood of both parents reading the materials.

A statewide pilot is currently underway to examine long-term feasibility. Complete results will be available in Summer 2004.

Conclusion: Electronic dissemination is a cost-effective means to provide health education materials. Print materials still needed for parents who prefer mailed information and for those without computer access.

Learning Objectives:

  • At the conclusion of the session, the participant (learner) in this session will be able to

    Keywords: Evaluation, Health Education Strategies

    Related Web page: childprofile.org

    Presenting author's disclosure statement:
    I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

    Maternal and Child Health Epidemiology

    The 132nd Annual Meeting (November 6-10, 2004) of APHA