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Breaking the barriers: Tailoring health communication messages in the Latino community

Karen Carapetyan, MS, NYU Cancer Institute High Risk Clinic, 462 1st Avenue, BCD 556, New York, NY 10016, 212-263-3198, carapk01@med.nyu.edu, Claudia Ayash, MPH, NYU Cancer Institute, 550 First Avenue, New York, NY 10016, Francesca Gany, MD, NYU School of Medicine, Center for Immigrant Health, 550 First Avenue, New York, NY 10016, and Martha Laureano, RN, NYU Institute for Urban and Global Health, 550 First Avenue, New York, NY 10016.

Breast cancer is the leading cause of death among Latinos and is diagnosed approximately 30% less often among Latinos compared to non-Latino women. Early detection of cancer provides an opportunity to prevent or delay progression to invasive cancer. A combination of economical, institutional, religious, cultural and political barriers make it difficult for Latino communities to access health care and seek cancer screening. There are few resources available in Spanish to educate women about breast and gynecological cancers especially regarding hereditary predisposition and genetic testing. Staff of the New York University School of Medicine Cancer Institute, the Cancer Awareness Network for Immigrant Minority Populations, and the Institute for Urban and Global Health, produced a 12-minute Spanish language video, Por Amor a Tu Familia (“For the Love of Your Family”) and a one-page information sheet to address these issues. The video educates Hispanic women ages 18 to 65 about cancer prevention; reduces their misconceptions about cancer; addresses their concerns regarding cancer screening; and provides information on where to seek cancer screening. During the various phases of the video production, several challenges arose, which included: language barriers, differences in Spanish dialects, literacy issues, and cultural differences within the Hispanic community. To address these issues, we worked closely with community-based organizations and conducted a series of focus groups to assess its efficacy and effectiveness. This presentation discusses the process of developing a linguistically- and culturally-appropriate cancer health education video for Hispanic women in the United States and the evaluation of its effectiveness.

Learning Objectives: At the end of the sesson, participants will learn about

Keywords: Health Communications, Cancer Prevention

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Health Communication Research with Minority Populations

The 132nd Annual Meeting (November 6-10, 2004) of APHA