Recorded presentation

Elizabeth M. Lewis, MBA¹, Fiona E. Nauseda, BA², and Judith B. Seltzer, MPH, MS¹. (1) Center for Health Reform and Financing, Management Sciences for Health, 165 Allandale Road, Boston, MA 02130-3400, 617-524-7799, elewis@msh.org, (2) Electronic Products Group, Management Sciences for Health, 165 Allandale Road, Boston, MA 02130-3400

Purpose: MSH has designed and delivered, in Bolivia and Ghana, a business planning program that uses an expanded format to allow NGOs to draft business plans that project social--as well as financial--return on investment. It positions NGOs to broaden their funding streams to include non-traditional funders seeking to fulfill their social goals by sponsoring measurable gains in the health of the disadvantaged. Data/information used: The curriculum incorporates metrics to: 1) track and measure the attainment of marketing goals; 2) assess their financial health and project sales revenue; and 3) compare specific health and welfare indicators before and after the introduction of new products and services financed through the business plans. Methods: The Program is designed around a blended learning model to build expertise in such areas as: capturing and packaging breakthrough ideas; identifying target markets and marketing strategies; determining the best complement of staff to develop the ideas; and navigating the financial aspects of a business plan, including social and some financial return projections. Major results: Six out of eight Bolivian NGOs completed the Program, and four business plans have received funding to date. Of these, two organizations received 100% of funds requested; another received 20% of its funding; and the fourth received 25%. The Ghanaian organization received 100% of its funding from an internal investment fund. Recommendations/policy implications: As traditional funding sources dwindle, the BPP approach can help organizations to diversify and be more proactive as they seek funding for their initiatives.

Learning Objectives:

• To demonstrate how the innovative business planning program format empowers NGOs and others to seek non-traditional funding for their breakthrough ideas.

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Management Sciences for Health (MSH); PROCOSI (NGO network in Bolivia); and Ghana Social Marketing Foundation (GSMF)
I have a significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.
Relationship: I am employed by Management Sciences for Health.

Recorded presentation