Elizabeth Reed, MPH¹, Sonia Suri, PhD¹, Beth Jacklin, MPH¹, Carlene Pavlos, MTS¹, Jay G. Silverman, PhD², Daniel Whitaker, PhD³, Charlene Baker, PhD³, and Carter Pratt, MPH¹. (1) Violence Prevention and Intervention Services, Massachusetts Department of Public Health, 250 Washington Street, 4th floor, Boston, MA 02108, 617-624-5452, Elizabeth.Reed@state.ma.us, (2) Department for Society, Human Development and Health/Division of Public Health Practice, Harvard School of Public Health, 677 Huntington Ave, 7th floor, Boston, MA 02115, (3) Division of Violence Prevention, Centers for Disease Control, 4770 Buford Highway NE, Atlanta, GA 30341

Intimate partner violence (IPV) cuts across all racial and ethnic groups. However, risk for IPV-related homicide is greater among racial/ethnic minority groups. In spite of these findings, access to support services and prevention education for racial/ethnic minority groups is often limited. Minority groups often face barriers related to language and cultural practices that prevent them from seeking and/or receiving services. CARE aims to establish a collaborative of localized networks comprised of community-based programs that serve victims, perpetrators, and child victims/witnesses of IPV in a culturally competent manner. Within the overarching goal of reducing IPV within these populations, one of the primary objectives of CARE involves employing various education and outreach strategies to increase the utilization of IPV services by changing community norms regarding awareness of IPV as well as acceptability of IPV programs and IPV service-seeking. We will describe and discuss the culturally tailored education and outreach activities, including state-wide conferences, trainings, community-based events, TV and radio broadcasts, and products including newsletters, brochures, and other goods which are tailored to the specified cultural community. We will also describe factors that influence implementation (positively and negatively) within respective Latino and African American communities, including the level of participation and commitment of network members, skills/assets available within the network including existing linkages within the community, and structural variables of the collaborative (e.g., staffing). General findings may contribute to improved outreach and educational strategies when working with issues of IPV in diverse communities.

Learning Objectives: At the conclusion of the session, participants will be able to

• Describe the types of effective and culturally tailored outreach and educational activities and the factors related to the successful implementation of these activities by networks for Latino and African American communities around issues of intimate partner violence
• Explain the barriers to implementing effective outreach and educational activities in these communities by the network
• Identify general types of activities as well as key strategies for planning and implementing outreach and educational activities around issues of intimate partner violence (IPV) tailored to specific cultural communities

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.