Recorded presentation

Naihua Duan, PhD¹, Oscar Grusky, PhD², Aimee-Noelle Swanson, PhD³, Michela Woodbridge, MPH⁴, Typhanye Penniman, MPH⁴, and Jennifer Leich, MA². (1) Neuropsychiatric Institute/Center for Community Health, University of California, Los Angeles, 1100 Glendon Avenue, Suite 850, Los Angeles, CA 90024, 310-794-3734, naihua@mednet.ucla.edu, (2) Dept. of Sociology, U.C.L.A., 264 Haines Hall, Los Angeles, CA 90095-1551, (3) School of Public Policy and Social Research, U.C.L.A., 3250 Public Policy Building, Los Angeles, CA 90095-1656, (4) U.C.L.A., School of Public Health, Los Angeles, CA 90095

Background: On-premise signage is a potentially cost-effective way for HIV testing sites to conduct outreach to potential consumers, but little is known about its use, barriers, and benefits.

Objectives: To estimate the prevalence of on-premise HIV testing signage and assess its association with testing frequency and telephone attendant orientation.

Methods: We conducted: (a) a photographic survey of 83 non-hospital HIV testing sites in Los Angeles County; and (b) a telephone survey that measures frequency of HIV testing (number of days per week testing is available) and telephone attendant orientation (friendliness, helpfulness, knowledge, proclivity, and focus, factor-analyzed into an attendant orientation measure). Chi-square tests, two-sample t tests, and logistic regression are used to identify correlates for on-premise signage.

Results: Only 18% of HIV testing sites in Los Angeles County display on-premise signage for HIV testing. Having HIV testing signage is associated positively with testing frequency and telephone attendant orientation. Innovative on-premise signage is used at a handful of HIV testing sites.

Conclusions: The low level of use of on-premise signage to promote HIV testing services, particularly in high-prevalence communities, may indicate missed opportunities. A longitudinal community intervention study is required to gain a better understanding of the causal relationship between HIV testing signage and site functioning, and to identify factors that distinguish consumer-oriented vs. non-consumer-oriented HIV testing sites.

Learning Objectives: At the conclusion of this presentation, the participant will be able to

(
• recognize on-premise signage as a potentially cost-effective social marketing tool for HIV testing organizations, (
• identify opportunities for utilizing on-premise signage in HIV testing organizations, (
• identify opportunities for conducting research on on-premise signage, and (
• identify other factors that may influence client decisions to utilize public health services.

Keywords: HIV/AIDS, Social Marketing

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Recorded presentation