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Susan J. Robinson, MS, John R. Doyle, MBA, and Elizabeth H. Howze, ScD, CHES. Division of Health Education and Promotion, CDC National Center for Environmental Health/Agency for Toxic Substances and Disease Registry, 1600 Clifton Road NE (Mail Stop E-33), Atlanta, GA 30333, 404-498-0312, sjr2@cdc.gov
The session will highlight ways in which the CDCynergy Environmental Health Edition, a Web/CD-ROM tool, has been tailored to support the systematic planning, implementation, and evaluation of environmental health communication and education programs. The CDCynergy methodology, originated by CDC, is a communication planning approach of choice among program planners at local, state, national and international levels.
Deciding on the right communication and education strategies to best influence attitudes and actions is a complex process, particularly in environmental health, where risk communication practices must also be incorporated. Communication and education may play a dominant or supporting role in any environmental health promotion program. The CDCynergy process promotes systematic and scientific health communication and health education approaches to improve the quality of environmental health promotion programs and their evaluation components.
The CDCynergy process integrates a number of planning models with risk communication principles to provide participants with a robust methodology for developing and evaluating communication and education interventions within a public health promotion framework. The CD-ROM provides a number of case examples and a depth of relevant resources of use to professionals.
Learning Objectives:
Keywords: Health Communications, Health Education
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.