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Jiunn-Jye Sheu, MSPH, PhD, CHES, W. William Chen, PhD, and Delores C.S. James, PhD, RD, LD. Department of Health Education and Behavior, University of Florida, FLG 5, Stadium Road, PO Box 118210, Gainesville, FL 32611-8210, 352-3920583, jjsheu@hhp.ufl.edu
A logic evaluation model was used as a framework to evaluate the STRIKE (Student Tobacco Reform Initiative: Knowledge for Eternity) program in 2002-2003. The Florida Annual College Tobacco Survey (FACTS) was used to collect quantitative data. The instrument contains 54 questions that assessed demographic data, tobacco knowledge; attitude towards tobacco, college and university policies use, and personal tobacco use.
The instrument was reviewed by an expert panel, which consisted of researchers with expertise in youth tobacco and STRIKE coordinators. Reviewers were given a list of the program goals and were asked to complete a face and construct validity instrument on “clarity of instructions,” “reliability and utility,” “adequacy and appropriateness of questions and responses,” and “layout and attractiveness.”
A total of seventy-eight college students completed the first and second survey for test-retest reliability test. Statistical analysis indicated the reliable data on prevalence and tobacco use history. (r ranged from .77 to 1.0) The Kuder and Richardson 20 (K-R 20) test at .97 indicated a highly reliable measurement of knowledge on tobacco. Test-retest reliability and Alpha coefficient showed high significance level (p< .001) on the questions (r ranged from .53 to .70) and acceptable reliability (alpha= .69). The questions on college and university policies about tobacco use and seeing people using tobacco on campus also showed significant high reliability (p< .05 and p<.001, respectively). On the question set for students’ opinions on campus policies, both Alpha coefficient and test-retest reliability confirmed their acceptable reliability. Test-retest reliability also indicated high acceptance of these questions about the tobacco cessation programs (p< .01).
Learning Objectives: By the end of the presentation, the participants will be able to
Keywords: Tobacco, College Students
Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.