Recorded presentation

Jay M. Bernhardt, PhD, MPH, Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, 1518 Clifton Road NE, Atlanta, GA 30322, 404-712-8425, jbernha@sph.emory.edu

Information technology is revolutionizing the way the health promotion and health communication interventions are developed, implemented, and evaluated. Building on existing theories, principles, and best practices, information technology allows health information to be presented to audiences in a manner that is increasingly: (1) interactive, (2) personalized, and (3) under the control of the recipient. By maximizing these intervention dimensions, programs may become more effective than those implemented using traditional approaches. This presentation will review the history and definitions of interactive health education, promotion, and communication; provide definitions and examples of interventions on diverse issues and with diverse audiences that are interactive, personalized, and customer-centered; and will explore implications for future public health information interventions.

Learning Objectives: Session participants will be able to

• Define interactive health education, health promotion, and health communication;
• Identify critical dimensions of public health information interventions utilizing information technology;
• Consider future opportunities and challenges for interactive health education, promotion, and communication.

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Recorded presentation