Recorded presentation

Bashir Qureshi, FRCGP, FRCPCH, Executive Vice President, The Royal Society for the Promotion of Health, 38A St. George Dr., London, SW1V 4BH, England, 020 7828 8913, rshealth@rshealth.org.uk

In this talk, Western and Eastern cultures would be compared in relations to differing cultural needs of patients seen by British and American doctors, nurses and public healthcare professionals. After mentioning the health politics, economics and law concerning cultural needs, a clear comparison would be made about cultural differences covering the profile of Western and Eastern society, family, child, adolescent, woman, man, and the elderly.

Furthermore, healthcare and business cultural differences in behavior and thinking would be outlined.

How religions influence a patient's culture, particularly in uptake of health services worldwide, and how verbal and non-verbal communication can be misunderstood? These issues would be covered sympathetically without getting involved in the politics of segregation, forced integration or confrontation.

Learning Objectives:

• Compare many differences in thinking, behavior and healthcare expectations between American and non-American subcultures.
• Understand the need to plan public health services and envronmental provisions appropriate to the Western and Eastern Cultures.
• Consider promoting a tolerant multicultural society.

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Recorded presentation