Recorded presentation

Ben Needham, BS, Campaign for Tobacco-Free Kids, 1400 Eye St., NW, Suite 1200, Washington, DC 20005, 202-296-5469, bneedham@tobaccofreekids.org

Audience: This presentation is designed for political advocates who wish to become more effective in their grassroots efforts to achieve personal and professional policy goals. Participants will be introduced to the following key points: 1. Policy change begins with each individual requiring effective grassroots organization. 2. A well thought out campaign plan can provide significant advantages to passing new policies. 3. Recruiting new and non-traditional community partners is vital to developing a well-balanced political power. These points will be addressed through examples of how the tobacco control community has achieved local policy victories. Grassroots methods will be relevant to both veteran and new policy advocates.

Benefits: Policy advocates that have experienced frustrations with their ability to engage in meaningful advocacy campaigns that incorporate a grassroots component or who are engaging in advocacy campaigns for the first time will have new tools to help win future policy battles.

Learning Objectives:

• Plan and implement an issue campaign which incorporates e-advocacy, grassroots organizing, and non traditional coalition building to pass a policy initiative.

Presenting author's disclosure statement:
I do not have any significant financial interest/arrangement or affiliation with any organization/institution whose products or services are being discussed in this session.

Recorded presentation