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Session: What's in/on the Air: A Multi-method Evaluation of TV's Effect on Environmental Health
3228.0: Monday, November 8, 2004: 12:30 PM-2:00 PM
What's in/on the Air: A Multi-method Evaluation of TV's Effect on Environmental Health
The pervasive effects of TV have an impact not only for commercial entities but also for health promotion. The panelists in this session will describe the ways in which TV-mediated health messages are understood by the public and the implications for health promotion activities.
Learning Objectives: By the end of this session, participants will be able to describe health messages as they appear on TV and discuss the impact of these messages on public health.
Moderator(s):Rebecca S. Imes, MA
12:30 PMConsulting with prime time TV writers on Infectious Disease Topics
Elizabeth Bancroft, MD, SM, Vicki Beck, MS, Amanda Shaivitz, MPH, Jennie Greene, MS, Laurene Mascola, MD, MPH, Louise Walshe, RN, MPH, Mitchell Cohen, MD
12:52 PMDisseminating disease prevention messages through primetime TV: Evaluation of chronic disease and urban health messages in a network TV storyline
Thomas W. Valente, PhD, Vicki Beck, MS, Jennie Greene, MS, Grace Huang, MPH, Joe Sachs, MD
1:14 PMHow is the media environment shaping our perceptions of health?: An analysis of health content in primetime programming
Sheila T. Murphy, PhD, Michael J. Cody, PhD, Holley Wilkin, PhD candidate, Grace Huang, MPH, Vicki Beck, MS
1:36 PMEvaluating audience impact of selected health messages in TV storylines
Vicki Beck, MS, William E. Pollard, PhD, Grace Huang, MPH, Thomas W. Valente, PhD, Janice Hsu
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Public Health Education and Health Promotion
Endorsed by:Alternative and Complementary Health Practices; Occupational Health and Safety; Public Health Nursing; Socialist Caucus
CE Credits:CME, Health Education (CHES), Nursing

The 132nd Annual Meeting (November 6-10, 2004) of APHA