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4205.0: Tuesday, November 9, 2004: 2:30 PM-4:00 PM | |||
Oral | |||
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| Moderator: David Miranda, Ph.D. Centers for Medicare and Medicaid Services Discussant: David Gifford, MD, MPH. Quality Partners of Rhode Island. As part of the Department of Health & Human Services’ (DHHS) commitment to quality health care for all Americans through accountability and public disclosure, the Centers for Medicare & Medicaid Services (CMS) has launched the Quality Initiative. This initiative aims to provide consumers and referral sources with information to assist them in finding the highest possible quality of care while at the same time equipping health care service providers with data that they can use for quality improvement. Through this session, attendees will learn about an eight-state intervention that focused on promoting home health quality measures (Phase 1 of the Home Health Quality Initiative) and a six-state intervention involving nursing home quality measures (Phase 1 of the Nursing Home Quality Initiative). These interventions sought to raise awareness and promote use of the quality measures through newspaper and radio advertising, dissemination through trade publications, and training and outreach efforts with hospitals and health service providers. This session will describe the formative research into the referral, selection, and placement of home health and nursing care consumers, the identification of target audiences for quality data, and the strategies adopted in the Initiatives to promote public use of the data. The assessment research presented at this session will describe the impact of these interventions on quality improvement among home health agencies and nursing care facilities, and the impact on hospital discharge planners as a referral source for patients and a key audience group in the Initiative. | |||
| Learning Objectives: 1) Attendees will understand the efficacy of different strategies to promote the use of publicly reported quality measures in the Long-Term Care arena. 2) Attendees will understand how the Centers for Medicare and Medicaid Service’s nursing home and home health quality measures are currently being reported and used. | |||
| James H. Swan, PhD | |||
Awareness and reaction of nursing homes to CMS’ Nursing Home Quality Initiative ![[ Recorded presentation ]](/static/img/filetypes/16x16/wrf.gif){kind=small} Christopher Koepke, PhD, Andrew Martin Maxfield, PhD, Rosemary Lee, RN, Lauren Blatt, David Miranda, PhD | |||
| Diffusion and impact of quality measures on home health agencies in the Home Health Quality Initiative Elizabeth Goldstein, PhD, Andrew Martin Maxfield, PhD, Phyllis Nagy, MHS, Margaret Gerteis, PhD, Myra Tanamor, MPP, Lauren Blatt | |||
| Social marketing challenges of reporting nursing home and home health quality measures to inform consumer choice: A report on formative research Margaret Gerteis, PhD, Rosemary Lee, RN, Fiona D. Smith, MPH, Keith Cherry, PhD, Alyson Ward, MPH, Jessie Gerteis, Phyllis Nagy, Christopher Koepke, PhD | |||
| Assessing the Feasibility of an “Infomediary” Model: The Role of Hospital Discharge Planners in the Nursing Home and Home Health Quality Initiatives Andrew Martin Maxfield, PhD, Elizabeth Goldstein, PhD, Christopher Koepke, PhD, Phyllis Nagy, Rosemary Lee, RN, Myra Tanamor, MPP, Mary Laschober, PhD, Lauren Blatt | |||
| California nursing facility quality and union environments James H. Swan, PhD, Charlene Harrington, PhD | |||
| See individual abstracts for presenting author's disclosure statement and author's information. | |||
| Organized by: | Gerontological Health | ||
| Endorsed by: | Health Administration | ||
| CE Credits: | CME, Health Education (CHES), Nursing | ||