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Session: Tobacco Countermarketing Campaigns: Evaluating Results
3243.0: Monday, November 8, 2004: 2:30 PM-4:00 PM
Tobacco Countermarketing Campaigns: Evaluating Results
Learning Objectives: See individual abstracts.
Moderator(s):Cheryl Healton, PhD
2:30 PMEvidence of a dose-response relationship between youth smoking and a national tobacco counter marketing campaign  [ Recorded presentation ]
Cheryl Healton, DrPH, Matthew C. Farrelly, PhD, Kevin Davis, MA, Peter Messeri, PhD, Lyndon Haviland, PhD
2:48 PMSmoking prevalence and intentions to quit among young adults age 18-24  [ Recorded presentation ]
Lyndon Haviland, PhD, Cheryl Healton, DrPH, Donna Vallone, PhD, Jane Allen, Kevin Davis, MA, Matthew C. Farrelly, PhD
3:06 PMEvaluating the effectiveness of an adult anti-tobacco counter-marketing campaign  [ Recorded presentation ]
Simani Price, PhD, Steve Blahut, MA, Miranda Spitznagle, MPH, Karla Sneegas, MPH, Casey Coneway, MPP, Clarese Lemberger, PhD, Alec Ulasevich, PhD
3:24 PMEarly evidence for the role of state tobacco control campaigns on youth prevention: Lessons from the Ohio "stand" campaign  [ Recorded presentation ]
James C. Hersey, PhD, Michael Renner, JD, Beth Schieber, BS, Sarah E. Ray, MA, Shu Wen Ng, BS, Matthew Farrelly, PhD, Icilda Stevens-Dickerson, MSA, Kenneth Slenkovich, MA, Surendra Adhikari, PhD
3:42 PMEvaluating the Ohio “stand” tobacco countermarketing brand
W. Douglas Evans, PhD, Sarah E. Ray, MA, James C. Hersey, PhD, Shu Wen Ng, BS, Beth Schieber, BS, Icilda Stevens-Dickerson, MSA
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Alcohol, Tobacco, and Other Drugs
Endorsed by:Public Health Education and Health Promotion
CE Credits:CME, Health Education (CHES), Nursing

The 132nd Annual Meeting (November 6-10, 2004) of APHA