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Session: Focus on the Adolescent/Young Adult in Health Communication Research
4311.0: Tuesday, November 9, 2004: 4:30 PM-6:00 PM
Focus on the Adolescent/Young Adult in Health Communication Research
Learning Objectives: Refer to the individual abstracts for learning objectives
Board 1Defensive Processing of Alcohol-Related Social Norms Messages by College Students
Itzhak Yanovitzky, PhD
Board 2Asian American VERB Campaign: A Success Story for Niche Marketing
Dana Robinson, MPH, Jeannie Yuen
Board 3Measuring the Effects of the VERB Campaign: Results from Year One of the YMC Longitudinal Survey
Marian Huhman, PhC, Jennnifer Duke, PhD, Carrie Heitzler, MPH, Faye Wong, MPH
Board 4Audience differences in the perception of sexual content in media directed at teens
Jennifer A. Manganello, PhD, MPH, Nicole D. Trentacoste, MPH, Amy Jordan, PhD, Suzanne Martin, PhD, Vani Henderson, MsC, Michael H Hennessy, MPH, PhD, Martin Fishbein, PhD
Board 5Developing school-based media education programs aimed at reducing youth tobacco use
Brian A. Primack, MD, EdM
Board 6"I would know if my partner had something..."Developing an STD Media Campaign for Young Adults
Beth H. Butler, BA
Board 7People like me are active and smoke-free: Audience segmentation for adolescent health messages
Amanda S. Birnbaum, PhD, MPH, Tracy R. Nichols, PhD
Board 8Novel approaches to effective youth health messaging
Geno Church, BA, Spike Jones, BA, Scott Gould, BA, MA, Carmen Ashley, MPH, CHES
Board 9Media literacy for health: Evaluating its effectiveness in schools
Chris Hollis, MPH, MPS
Board 10“They’re Smoking too!”: Monitoring Tobacco Content in Popular TV Storylines aimed at Multi-Cultural Teen Audiences
Arul Chib, Sheila T. Murphy, PhD
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Public Health Education and Health Promotion
Endorsed by:Maternal and Child Health; Population, Family Planning, and Reproductive Health; School Health Education and Services; Socialist Caucus

The 132nd Annual Meeting (November 6-10, 2004) of APHA