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Session: Theory and Research in Health Communication
3075.0: Monday, November 8, 2004: 8:30 AM-10:00 AM
Theory and Research in Health Communication
Learning Objectives: Refer to the individual abstracts for learning objectives
Board 1Ethno-cultural and motivational dietary message tailoring: Increasing fruit and vegetable consumption in African Americans
Abdul R. Shaikh, MHSc, Rachel Davis, MPH, Ken Resnicow, PhD
Board 2Effective public health response to an emerging environmental health issue: Perchlorate water contamination in a Santa Clara County, California community
Marty Fenstersheib, MD, MPH, Christine Jesser, MS, Janie Burkhart, MPH
Withdrawn -- Application of The Transtheoretical Model to integrating self-management into rural primary care
Richard Crespo, PhD, Molly Maguire Shrewsberry, MPH, MS, CHES
Board 3A study of communication channels and learning styles impact on community health interventions
Mikiyasu Hakoyama, MA, Gerald R Ledlow, PhD, James A Johnson, PhD>
Board 4Will survivorsí stories enhance the effectiveness of breast cancer communication among African American women?
Matthew W Kreuter, PhD, MPH, Kathy Holmes, MPH, RN, Jean N. Freeman, BA, Eddie Clark, PhD, Deborah O. Erwin, PhD, JoAnne Banks-Wallace, PhD, RN, Katherine Jahnige-Matthews, MD, MPH
Board 5Strengthening Risk Communication During Terrorist Incidents Using a Pre-Event Message Toolkit CD-ROM
Nicole F. Kozma, MPH, Suzy D. Walker, RN, Bruce W. Clements, MPH, Ricardo J. Wray, PhD
Withdrawn -- Cardiovascular Disease Coverage in Black and Mainstream Newspapers
Nneka Ekunno, Douglas Luke, PhD, Charlene Caburnay, MPH, Paul Atkins, Monica Councilor
Board 6Analyzing a marketing database to identify motivationally coherent audience segments for a national energy balance promotion initiative
Mary Ann Van Duyn, PhD, MPH, RD, Frederick Fridinger, DrPH, CHES, Judith McDivitt, PhD, Deanne Weber, PhD, Jennifer Chu, Bonnie Bloodgood, BA, Michael L. Rothschild, PhD, MBA, Edward W Maibach, PhD, MPH
Board 7A comparison of statewide emergency mental health preparedness plans for "high-impact" 9/11 states:Communication assumptions, mechanisms, and strategies
Thomas Gordon, PhD, Sheryl Burt Ruzek, PhD, MPH, Brenda F. Seals, PhD, MPH, Sarah Bauerle Bass, PhD, MPH, Alice Hausman, PhD
Board 8National Medicare and You Education Program (NMEP) case study sites assessment *
Margaret Gerteis, PhD, Vasudha Narayanan, Kimberly Derwinski, Elizabeth Goldstein, PhD, Suzanne Rotwein, PhD
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Public Health Education and Health Promotion
Endorsed by:Socialist Caucus

The 132nd Annual Meeting (November 6-10, 2004) of APHA