Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #107634

Cheryl D. Dudley Brewster, EdD¹, Edith C. Kieffer, MPH, PhD², Tasha Toby, MPH¹, Wanda Polderman, MPH³, Penni Johnson⁴, Renee L. McCune, MEd, RN⁵, Trelisa Glazatov, MHSA⁶, and Vicki Herron, RN⁷. (1) School of Public Health, University of Michigan, 109 S. Observatory, M3531, Ann Arbor, MI 48109, 734-615-3633, cheryld@umich.edu, (2) School of Social Work, University of Michigan, 1080 S. University, Box 183, Ann Arbor, MI 48109-1106, (3) REACH Detroit Partnership, 1 Ford Place, Suite 1B, Detroit, MI 48202, (4) Eastside Access Partnership, Harper/Gratiot Multi-Service Center, 9641 Harper, Detroit, MI 48213, (5) DMC Hutzel Women's Hospital, Detroit Medical Center, 4707 St. Antoine, Hutzel Family Road, Detroit, MI 48201, (6) Glazatov Productions, 120 Starr, Troy, MI 48083, (7) Women Infants & Children, Harper Gratiot Health Center, 9641 Harper, Detroit, MI 48213

PURPOSE: Discuss the process of developing and evaluating physical activity promotion materials for use by low-income, pregnant, minority women utilizing a community-based participatory research (CBPR) partnership process. METHODS: As a component of CBPR, planning and project activities were organized, activated and coordinated with a collaboration of community resident women of childbearing age, community-based organizations' representatives, health care providers, and university representatives. This project has three phases. Phase one involved collecting data using focus groups and short surveys with a sample of the target population to evaluate existing videos and written materials from professional organizations. Key themes were identified by project committee. In the second phase, these themes are being used to develop the new materials. The third phase is the evaluation of the newly developed materials using both qualitative and quantitative methods. RESULTS/FINDINGS: Existing materials were not well received and are rarely used by this population. Participants felt underrepresented culturally and linguistically. New materials should include pictures representative of the population and present information without relying solely of text. Folklore and beliefs must be addressed in new materials. Results of the final evaluation of the new materials will also be presented. CONCLUSIONS: CBPR approaches provide an ideal framework for creating inclusive health education materials that address literacy, cultural and linguistic concerns, and are disseminated to a broader audience.

Learning Objectives:

• At the conclusion of the session, participants will be able to understand the process for developing, implementing and evaluating physical activity promotion materials for the specified target population using a CBPR approach.

Keywords: Physical Activity, Pregnancy

Presenting author's disclosure statement:

I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.