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American Public Health Association
133rd Annual Meeting & Exposition
December 10-14, 2005
Philadelphia, PA
APHA 2005
 
3309.0: Monday, December 12, 2005 - Table 9

Abstract #109342

Become a NorWALKER :Community physical activity project

Rhonda Capuano, MPH, CHES, City of Norwalk Department of Health, 137 East Avenue, Norwalk, CT 06851, 203-854-7977, rcollins@norwalkct.org

"Become a NorWALKER” is a community-wide project focusing on environmental or policy change for cardiovascular disease. Based on results of a Community Health Assessment for the City of Norwalk, a workgroup was formed to identify and develop strategies promoting healthy lifestyles for improving cardiovascular status. Traditional and non-traditional partners were invited to participate. The workgroup identified risk factors and chose increasing physical activity as a goal. To reduce the common barriers to exercise of time, availability and cost, they selected to map out neighborhood-walking routes for residents. Working with neighborhood associations, ten “Become a NorWALKER” walking maps were developed. The 3-year project was funded through the Connecticut Department of Pubic Health. Colorful route maps included information on local historical significance while others described environmental features. A social marketing campaign was developed to promote physical activity and use of the maps. A community-wide advertising campaign utilizing numerous venues promoted a consistent message to take action. Maps were made available at locations throughout the city and on the internet at www.norwalkhealth.com/walkingroutes. Partnering with the local YMCA enabled walking arrangements during inclement weather. Building an alliance with neighborhood schools encouraged program sustainability.

Evaluation included surveys of participants at community events, monitoring web-site statistics visits, and requests for maps.

Learning Objectives:

  • Participants will be able to

    Keywords: Physical Activity, Social Marketing

    Related Web page: www.norwalkhealth.com/walkingroutes

    Presenting author's disclosure statement:

    I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.

    Programs, Projects and Paradigms for Health Promotion

    The 133rd Annual Meeting & Exposition (December 10-14, 2005) of APHA