Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #110240

Evelyn Gonzalez, MA¹, Susan Myers, MA, MPH², Linda Fleisher, MPH¹, and David Castro, JD². (1) Atlantic Regional Office, Partnership Program, Cancer Information Service, A Program of the National Cancer Institute, 510 Township Line Road, 2nd Floor, Cheltenham, PA 19012, 215-728-3600, EM_Gonzalez@fccc.edu, (2) Community Health Division, I-LEAD, Inc., 6401 Penn Avenue, Suite 300, Pittsburgh, PA 15206

The planning process for this event was based on the Día de la Mujer Latina (Día) toolkit for event planning, with modifications. One special attribute of the Día model is that each community creates their festival in the spirit of that community. The Philadelphia Día planning process began with the identification of key individuals/organizations to “champion” the effort. Two such partners were identified: Philadelphia District Attorney and Fox Chase Cancer Center. Following a breakfast meeting with multiple agencies, a steering committee was established to plan, implement and evaluate this pilot. Additional committees were also established: Medical/Clinical, Education and Resources, Children and Youth, Publicity and Volunteers. Committee chairs were identified and job descriptions were developed. The committees met monthly for four months, then bi-weekly for one month. Over 40 organizations supported the event, with varying levels of support, both in-kind and through other mechanisms. The goal was to have a broad-based approach to address multiple disease sites, but to also have a fun, family event. Committee tasks were managed according to logistics, clinical or educational. Logistics included volunteers, registration, children's activity and evaluation; educational included the identification and recruitment of bi-lingual presenters for the workshops; clinical addressed the recruitment of providers to offer mammography, clinical breast examinations, blood pressure, blood sugar, and oral screenings. Inter-organizational evaluations were mailed to 45 partners; 17 were completed. Of those, 35.3% strongly agreed Día was helpful to their organization; 29.4% strongly agreed they made connections. Respondents also provided feedback for improvements, these will be shared.

Learning Objectives:

Following this presentation, participants will be able to describe the value of partnering with non-tradition and traditional partners.
• Participants will be able to recognize the importance of process and outcome measures in evaluation of partnership activities.

Keywords: Latino Health, Collaboration

Presenting author's disclosure statement:

I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.

Recorded presentation