Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #112132

Karen T. Boulanger, MS, University of Iowa, 30 Hillcrest Avenue, Davenport, IA 52803, 563-324-0903, kboulanger@aol.com, Shellie M. Striegel, BA, Community Health Action Partnership, 108 E. Washington St, Sigourney, IA 52591, and Lance Till, BA, Community and Behavioral Health, University of Iowa, 4256 Westlawn, Iowa City, IA 52242.

The Community Health Action Partnership (CHAP), headquartered in Keokuk County, was created through collaboration with the Prevention Research Center (PRC) at the University of Iowa. The CHAP Nutrition Working Group (NWG), alarmed that 71% of their adults are overweight or obese, chose a campaign to decrease the high consumption of sweetened beverages and increase the intake of dairy by children. To begin, authors reviewed data collected by the PRC, met with the NWG, read previous NWG minutes, interviewed community members, linked the NWG with a dietician who secured a grant from the Midwest Dairy Council, shared a literature review and examples of dairy campaigns with the NWG, led a focus group with five high school seniors, and worked with the NWG to conduct a telephone survey of a random sample of parents with high school students. The NWG identified obtaining a dairy vending machine at the junior/high school a priority and then surveyed the students regarding their product preferences. They collaborated with school officials, dairy vendors, and students to introduce the machine with taste samplings of milk and yogurt at the local grocery store and junior/high school, prizes, nutritional information, and milk moustache posters featuring students. Other initiatives included distributing nutritional information at the dental and health clinics and sending letters to area restaurants requesting them to add flavored milk to their menus. Descriptions of campaign activities, written by NWG members and high school students, were printed in the newspaper regularly. Campaign exposure and consumption patterns will also be presented.

Learning Objectives: At the close of the session, attendees will be able to

• Describe campaign activities,
• Identify the elements of community-based participatory research in the campaign, and
• Apply the processes used to other community health promotion campaigns

Keywords: Community-Based Health Promotion, Rural Populations

Related Web page: www.public-health.uiowa.edu/prc/chap/

Presenting author's disclosure statement:

I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.