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American Public Health Association
133rd Annual Meeting & Exposition
December 10-14, 2005
Philadelphia, PA
APHA 2005
 
3145.0: Monday, December 12, 2005 - Board 5

Abstract #112226

Communicating risk to the risk communicators: Modifying risk perceptions among public health workers

Ran D. Balicer, MD, MPH1, Daniel Barnett, MD MPH2, Cindy Parker, MD, MPH2, Saad Omer, MD, MPH3, David Blodgett2, Ayanna L. Fews, MBA4, and Jonathan Links, PhD2. (1) Epidemiology and Health Management, Ben-Gurion University in the Negev, 27 Hagilgal st., Ramat-Gan, 52392, Israel, 972-54-757447, rbalicer@netvision.net.il, (2) Center for Public Health Preparedness, Johns Hopkins Bloomberg School of Public Health, 615 N. Wolfe Street, Room WB030, Baltimore, MD 21205, (3) Department of International Health, Johns Hopkins Bloomberg School of Public Health, 615 N. Wolfe Street, Room 5507, Baltimore, MD 21205, (4) MidAtlantic Public Health Training Center, Johns Hopkins Bloomberg School of Public Health, 615 North Wolfe Street, Suite W8510, Baltimore, MD 21205

Since 9/11, public health has seen a progressive cultural change toward a 24/7 emergency response organizational model. This transition entails new expectations for public health workers, including readiness and willingness to report to duty in emergencies, and an ability to communicate risk effectively to an anxious public. However, we must address whether these workers are willing to take these new roles; their likelihood of reporting to work during an emergency; and their ability to function as risk communicators during these extreme circumstances.

We believe these issues will be strongly influenced by the employees' risk perceptions, and that addressing certain key "risk perception modifiers" will allow improved functioning of the public health workforce during emergencies. We reviewed existing theoretical risk perception models, and applied them to explore the potential barriers and remedies to effective public health workforce emergency response.

We have set out to test these hypotheses by surveying a large number of public health employees in Maryland, inquiring about their willingness to report; their risk perception toward large-scale public health crisis scenarios; and practical barriers to effective response during different types of public health emergencies. We will discuss the results of this survey currently being conducted, and identify the main issues to be addressed within public health preparedness training that may promote a more favorable response of the public health workforce during an emergency.

Learning Objectives:

Keywords: Public Health Service, Risk Communication

Presenting author's disclosure statement:

I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.

Emergency Preparedness and Public Health Capacity

The 133rd Annual Meeting & Exposition (December 10-14, 2005) of APHA