Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #112344

Adrienne Mullock, MPH (e) May 2005, Department of Public Health, Temple University, 304 Vivacqua Hall, P.O. Box 2843-062-56, Philadelphia, PA 19122, 856-520-2585, amullock@temple.edu, Brenda F. Seals, PhD, MPH, MPH Program, Practice and Research Coordinator, Department of Public Health, Temple University, 301-F Vivacqua Hall, 1700 N Broad Street, Philadelphia, PA 19122, and Susan Myers, MA, MPH, Community Health Division, I-LEAD, Inc., 6401 Penn Avenue, Suite 300, Pittsburgh, PA 15206.

Día de la Mujer Latina is a culturally competent Latino health festival, which began in Atlanta Georgia in 1997. On September 18, 2004, this program was implemented in Philadelphia, PA, for the first time in the Northeast. Two objectives of this intervention were to (a) build a collaborative network of organizations serving Latinos and (b) to reach Latino families, specifically the medically underserved of North Philadelphia with health screenings, information and referrals. To document the outcomes of these objectives, we created three separate evaluation documents. The first instrument was a general satisfaction survey, which was used the day of the event. The second survey instrument was a follow-up survey, which was conducted over the telephone, to willing participants, approximately two months after the health festival. The purpose of this instrument was to document any changes in the knowledge, attitudes and behaviors of the event's participants. Finally, the third evaluation instrument was an inter-organizational survey, which was sent to the various organizations that participated at Día de la Mujer Latina. The purpose of this survey was to determine if this event assisted in creating new initiatives for the Latino community. We wanted to see if new partnerships were built, and if they were, whether this was of value to the participating organizations. A bilingual health educator administered all of the surveys. This presentation provides an overview of how these instruments were created and describes the results of these evaluations.

Learning Objectives:

• Participants will become familiar with strategies employed when creating evaluation instruments.
• Following this presentation participants will be able to identify the impact that this health festival had on community members and organizations.

Keywords: Evaluation, Health Disparities

Presenting author's disclosure statement:

I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.