Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #115042

Janet Williams, MA, Office of Alcohol and Other Drug Abuse, American Medical Association, 515 N. State, Chicago, IL 60610, 312-464-5073, janet.williams@ama-assn.org

The tobacco control movement is now considered by many to be mature and sophisticated with many successes, while the alcohol control movement comparatively is still in its infancy. Many attribute tobacco's success to the Master Settlement Agreement, but while this did create tremendous opportunities, there are other factors that propelled the movement. Recognizing that alcohol and tobacco are different products, the industries are similar with respect to their marketing strategies to children and teens, and their lobbying activities. In this session, participants will learn about the characteristics of a tobacco coalition and how they differ from alcohol coalitions. There will be a discussion about how the tobacco coalition structure can be applied to expanding an existing alcohol coalition or creating a new alcohol coalition. There will also be discussion about when it might be appropriate to partner with the local tobacco control initiative.

Learning Objectives: