Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #116943

Michael Renner, JD, Ohio Tobacco Use Prevention and Control Foundation, 300 E Broad St., Suite 310, Columbus, OH 43215, 614-644-1114, mrenner@standohio.org

A pilot of the Ohio Tobacco Quit Line (1-800-QUIT-NOW) featured a sole marketing concentration on two Ohio populations disproportionately affected by tobacco use: urban African Americans in Cuyahoga and Lucas counties and rural Appalachians in the Athens market. A one-year pilot Quit Line program generated 4,043 intake calls. A substantial proportion of the African American smoking population in the target areas were influenced to call the Quit Line through a targeted marketing campaign. Marketing to the Appalachian population was a challenge. For callers who participated in the telephonic tobacco counseling program, 29.7% (±4.0%; 148 of 498) reported being tobacco-free for at least the 7 days prior to the survey at six months. Quit rates for African Americans were higher than rates for the Appalachian population. Appalachian callers reported much higher tobacco usage (83% smoke a pack or more a day) than African American callers. Of callers who used Nicotine Replacement Therapy (NRT) 44.4% quit versus those who did not use NRT at 19.5%. This successful pilot led to a statewide launch of the Ohio Tobacco Quit Line, which continues to draw significant numbers of African Americans to the service.

Learning Objectives:

• Understand the effectiveness of marketing quit line services to urban African American and rural Appalachian communities
• Review utilization and success rates of communities using the quit line program

Keywords: Tobacco Control, Tobacco

Related Web page: www.standohio.org

Presenting author's disclosure statement:

I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.