Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #117006

John Robinette, MS and Theresa Robeson, MS. Center for Health Information Technology, Constella Health Sciences, 8401 Colesville Road, Suite 200, Silver Spring, MD 20910, 301.562.2255, jrobinette@constellagroup.com

The web is a powerful medium for disseminating health information, but if web-based solutions are not designed properly target audiences will miss the message and the campaign's effectiveness suffers.

At The Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs we have developed an integrated health intelligence website framework for the United States Agency for International Development funded Information and Knowledge for Optimal Health (INFO) program. Our approach examines the variety of ways people seek information in general, and health related information specifically. This examination revolves around defining what questions they ask, how they ask them, and in what order they ask them. Based on the answers to these fundamental questions a pragmatic organization of the information emerges. This results in a knowledge management framework serving a diverse global audience with multiple needs with the most needed information.

This session demonstrates this concept by showing examples from the infoforhealth.org website which incorporate these information architecture concepts. Also described will be the development and decision making process and how we arrived at the structure, format and presentation of the information.

Learning Objectives:

• At the conclusion of the session, the participant will be able to
• 1. Define questions that describe the different ways users approach finding public health related information,
• 2. Apply the answers towards defining an information architecture for their website, and
• 3. Construct public health campaigns that integrate these concepts of information architecture into websites to better serve their constituents.

Keywords: Internet Tools, Information Technology

Related Web page: www.infoforhealth.org

Presenting author's disclosure statement:

I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.

Recorded presentation