Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #118142

Onjewel Smith, MA, National African American Tobacco Prevention Network, PO Box 4044 W. Lake Mary Blvd., Suite 104, PMB 316, Lake Mary, FL 32746, 1-888-4NAATPN, osmith@naatpn.org, Kwesi Ronald Harris, Bobby E. Wright Comprehensive Behavioral Health Center ,Inc, 9 South Kedzie Ave, Chicago, IL 60612, Damu Smith, National Black Environmental Justice Network, 1400 16th Street, NW, Washington, DC 20036, and Asad Jafri, University of Hip Hop, 2331 W. Rice, #2, Chicago, IL 60622.

All community advocates will benefit from the innovative and successful approaches to media advocacy discussed by the panel participants. Communities of color are often missed when organizations deliver messages through mainstream vehicles. Historically, communities of color are not afforded the financial resources to get their messages heard by the masses. Thus, broadcasting messages through print, radio, and television mediums offer opportunities to maximize resources and magnify their impact. Panel participants will present examples of how their communities have used these channels to get their messages out including advertising spoofs, talk radio, public service announcements, celebrity endorsements, and cable access television. Key Points: 1. Media advocacy is a useful and necessary approach to advocating for policy change. 2. There are various ways to broadcast your message Educational Experience: Workshop participants will be inspired by the innovative and successful approaches to media advocacy taken by the panelists. They will leave the session with new strategies for “getting heard” in their communities. Benefits: Presenters will provide first-hand testimonies on how media advocacy has created change in their communities. Participants will leave the session inspired and prepared to be heard in their communities.

Learning Objectives:

• Identify opportunities for media advocacy.
• Discuss how media advocacy can mobilize communities.

Keywords: Tobacco Control, Media Advocacy

Presenting author's disclosure statement:

I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.