Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #120673

Lindsey Kirn, Managing Supervisor, Fleishman-Hillard/Washington, DC, 1615 L St., NW, Suite 1000, Washington, DC 20036, 202-828-6338, KIRNL@fleishman.com and Jean McMillan, Vice President, Fleishman-Hillard/Washington, DC, 1615 L St., NW, Suite 1000, Washington, DC 20036.

Regardless of socio-economic factors, people are using the Internet more and more to gain access to health information. Understanding what drives visitors to certain Web sites has become a key element in developing a broad communication plan. During this session, you will learn how social marketing concepts can facilitate behavior change, specifically through online strategies. In addition, you will also be presented with several case studies in which various target populations are provided the same public health messages in culturally appropriate ways.

Finally, as a public health professional, you are called upon to wear many hats and demonstrate that your programs have marked impact on your target audience(s). Being able to measure how many people you are reaching with your public health messages has become increasingly important. By the end of this session, you will also be able to identify measurable online indicators, such as page views and number of unique visitors, which can assist in evaluating outreach efforts.

Learning Objectives: