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American Public Health Association
133rd Annual Meeting & Exposition
December 10-14, 2005
Philadelphia, PA
APHA 2005
Session: Consumer Research and Medicare: Meeting the Challenge to Communicate with 42 Million People
5108.0: Wednesday, December 14, 2005: 12:30 PM-2:00 PM
Consumer Research and Medicare: Meeting the Challenge to Communicate with 42 Million People
To help Medicare beneficiaries make important choices as consumers of healthcare, the Centers for Medicare & Medicaid Services (CMS) communicates a wide range of information to 42 million people with Medicare annually. How, though, can CMS communicate effectively with such a large and demographically diverse audience? CMS turns to consumer research as one approach used to improve communication outreach to Medicare beneficiaries. Consumer research helps CMS identify target audiencesí information needs and communication preferences and findings are translated into how CMS designs communication tools and strategies. Each paper in this panel carries the theme of how CMS uses consumer research to assess and address barriers to communicating healthcare information to the Medicare population. Panelists will report on quantitative and qualitative data collected from Medicare beneficiaries, family caregivers, and information intermediaries who are responsible for sharing information with the Medicare population. Papers include: Challenges in Educating New Medicare Beneficiaries about Their Choices, Benefits and Rights (Presenter: Amy Heller, CMS) Using Consumer Research to Improve Communication: An Assessment of How Medicare Booklets are Used to Make Healthcare Decisions (Presenter: Beth Simon, CMS) Establishing a Unifying Look and Feel to Medicare Publications: Helping Medicare Beneficiaries Find Information (Presenter: Jack Fyock, BearingPoint) The Challenges of Communicating with Consumers about Home Health Care Via Information Intermediaries: Key Findings from Formative and Exploratory Research (Presenter: Margaret Gerteis, BearingPoint) Using Communication Research to Implement the Medicare Prescription Drug Benefit (Presenter: Christopher Koepke, CMS) Session Organizer: Beth Simon, bsimon@cms.hhs.gov, 410-786-0006; Each paper, 12-15 minutes Moderator: Christopher Koepke, CMS.
Learning Objectives: Refer to the individual abstracts for learning objectives
Moderator(s):Christopher Koepke, PhD
12:30 PMUsing consumer research to improve communication: An assessment of how Medicare booklets are used to make healthcare decisions  [ Recorded presentation ]
Beth Simon, PhD, Michelle DeLisle, Erin Gordon, MA, Kate Heinrich, MA, Kate Guyer, MBA, Janice Nichols, PhD, Lauren Blatt, Andrew Martin Maxfield, PhD, Myra Tanamor, MPP
12:42 PMChallenges in educating new Medicare beneficiaries about their choices, benefits and rights  [ Recorded presentation ]
Amy Heller, PhD, MPH, Mary A. Laschober, PhD, David Newman, PhD, Gabrielena Alcala-Levy, MA
12:54 PMChallenges of communicating with consumers about home health care via information intermediaries: Key findings from formative and exploratory research  [ Recorded presentation ]
Margaret Gerteis, PhD, Sally Crelia, MPH, Jessie Gerteis, Lauren Blatt, Andrew Maxfield, PhD, Erika Melman, Alyson E. M. Ward, MPH, Beth Simon, PhD, Christopher Koepke, PhD, William Lehrman, PhD, Rosemary Lee, RN, Elizabeth Goldstein, PhD
1:06 PMUsing communication research to implement the Medicare prescription drug benefit  [ Recorded presentation ]
Christopher Koepke, PhD, Kate Heinrich, MA, Beth Simon, PhD, Jack H. Fyock, PhD
1:18 PMEstablishing a unifying look and feel to Medicare publications: Leveraging cover-designs to help Medicare beneficiaries find the information they need
Jack H. Fyock, PhD, Steve Smith, Sally Crelia, MPH, Alyson E. M. Ward, MPH, Kate Guyer, MBA, Michelle DeLisle, Patricia Helphenstine, Beth Simon, PhD
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Gerontological Health
Endorsed by:Alternative and Complementary Health Practices; Medical Care; Public Health Nursing
CE Credits:CME, Health Education (CHES), Nursing

The 133rd Annual Meeting & Exposition (December 10-14, 2005) of APHA