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American Public Health Association
133rd Annual Meeting & Exposition
December 10-14, 2005
Philadelphia, PA
 APHA 2005
 
Session: Lessons from Health Communication Campaigns
5073.0: Wednesday, December 14, 2005: 8:30 AM-10:00 AM
Oral
Lessons from Health Communication Campaigns
Health communication strategies provide valuable means for reaching specific populations and conveying particular health promotion messages. The speakers in this session will describe specific campaigns and the health communication strategies used to address health issues such as colorectal cancer screening and tobacco use. Individual presentations will detail issues and implications of addressing specific populations, such as at-risk youth or older adults, and tailoring messages to reach these populations.
Learning Objectives: At the end of this session, participants will be able to:
  1. Identify principles of effective health communication campaign development;
  2. Describe health communication interventions addressing colorectal cancer screening; and
  3. Explain how health communication strategies can influence health behaviors.
Moderator(s):Meg Young
8:30 AMEffect of the Office of National Drug Control Policy's marijuana initiative campaign on at-risk youth  [ Recorded presentation ]
Philip C. Palmgreen, PhD, Elizabeth P. Lorch, PhD, Michael T. Stephenson, PHD, Lewis Donohew, PhD, Rick H. Hoyle, PhD, Stephanie Sweatt, MA
8:48 AMDevelopment and evaluation of a multi-faceted colorectal cancer screening intervention  [ Recorded presentation ]
Cheryl Holt, PhD, Mohamad A. Eloubeidi, MD, MSH, Michele Shipp, MD, DrPH, Mona H. Fouad, MD, MPH
9:06 AMDo: An evidence-based social marketing campaign promoting physical activity in Minnesota adults  [ Recorded presentation ]
Amy Lyons Sayers, CHES
9:24 AMEffective radio and web-based colon cancer education for older african-american adults
Giulia Norton, MPH, Mary Harris, PhD, Pat Kusimo, PhD, Nicole Pacheco, Ricki Jarmon
9:42 AMOccasional smoking campaigns: A missed opportunity
Shelly Campo, PhD, Deanna Caputo, PhD, John B. Lowe, MPH, DrPH, FAHPA, Janis Talbot, MS
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:Public Health Education and Health Promotion
CE Credits:CME, Health Education (CHES), Nursing

The 133rd Annual Meeting & Exposition (December 10-14, 2005) of APHA